![]() ![]() This unified approach allows for advanced intelligence capabilities such as the one showcased at MedTech to be embedded in all of the interaction so customer experiences are smooth and powerful.PRINCETON, New Jersey, Ap/PRNewswire/ - Indegene, a leading transformational partner to lifesciences industry, today disrupted the traditional biopharma launch and commercialization model with the next generation AI-driven launch of Yosprala TM for secondary CAD and stroke prevention. Omnipresence enables use cases that have traditionally been siloed between such systems as sales or sales force automation, marketing or marketing automation, services, trade medical affairs and other functional areas as well as newer ones like customer bots on a single unified platform while also providing traditional CRM functions. Traditional CRMs are simply not designed for this world, a customer profile and recording or planning a few interactions is not CX." Whether it be an ice cream, a taxi, banking or healthcare information, it has to come with a powerful CX or you will fall behind. The technologies chosen should only be ones that meet this experience-first strategy. ![]() Sanjay Virmani, EVP of Indegene, commented, "We are at a point in the life sciences industry where it is important to quickly pivot from the operational to the experiential. The class-leading technologies enable richer omnichannel experiences for customers, embedded intelligence to make the experiences more meaningful, and a simplified system footprint which easily fits in existing enterprise stacks, while modernizing disparate systems into a unified digital ecosystem. Aiming to provide more value to both end-users and customers than traditional CRMs, Omnipresence combines the power of Microsoft Dynamics 365, Azure, Office, Teams and LinkedIn suites and fully verticalizes these business applications for the life sciences industry in order to create the CX healthcare providers, healthcare institutions, trade customers, and other customer groups have come to expect. Since then, Indegene has launched their next-generation CXM platform, Omnipresence, globally in the biopharmaceutical sector and are now verticalizing it further for med-devices and other sectors such as consumer health and nutrition. Indegene entered into a strategic alliance with Microsoft in 2017. Hundreds of delegates came through to visit the Ice Cream Bar. Data was real-time streamed into a dashboard using Power BI and the Deep Customer Graph to visualize the unstructured data and reveal personal and group-level insights. Omnipresence's " best predicted experience" and " deep customer graph" capabilities were configured for this purpose which came in the form of a personalized ice cream flavor recommendation for the conference delegates to enjoy a unique CX. To showcase what it could mean to deliver novel customer experiences (CX) when using Microsoft technologies, an AI Ice Cream Bar analysed both facial features and emotions using Azure Cognitive Services to personalize the delegates' experience. 7, 2019 /PRNewswire/ - Indegene launched its Customer Experience Management (CXM) Platform to the med device industry at the recent MedTech Conference.
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